We have heard about Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Search Engine Result Page (SERP) a lot in recent years. It is exactly since the growth, we mean the rapid growth, of Internet business. The rise of e-commerce is not without good support. Since the first inception of Internet, people worldwide have found numerous benefits they can gain by doing daily activities such as shopping, socializing, giving opinions, joining communities, doing businesses, and many others online, as supplements or even alternatives to doing it in the traditional brick-and-mortar ways. Well, the industry is certainly promising. With the big amount of websites competing for the big market, search engine marketing can even be more crucial than the ordinary marketing mix. This is due to the fact that people search for reference and do comparison shop mainly from theses engines. It is faster, more convenient, and more objective in some ways.
Online companies, both B2B and B2C, can not ignore the importance of SEO and SERP if they want traffic. Traffic means visitor, SERP effort would better mean it ‘targeted visitors’, and visitors mean sales. You can not sell things if your site is not ‘visible’ at search engine search results. While those businesses appear on the first page for a competitive keyword enjoy the flood of visits, you get nowhere on the 3rd, 4th, or farther pages. One rarely or never looks more than the 1st or 2nd page to find what he/she wants. In other sense, showing on the first page of search result also reflects your site credibility. The urge to SEO and SERP works make link building services become more popular over time. Besides offering on-page SEO to target keywords directly on site’s design and content and make it easier for search engine to crawl them, SEO companies also offer off-page SEO and SERP link building campaign. Both are crucial. Getting only one side done excellently will make it much harder to enjoy a competitive position at search engine results. Well, if you own at least one online business, this should be your concern.